The sustainability of most organisations depends on a good “long tail” of individual donors.
If you have done your job, you will have converted once-off donors to monthly donors, and you will be doing an excellent job of retaining your existing donors. However, overtime the amount your donors are giving becomes outdated due to inflation.
In this free virtual workshop, we looked at a strategy to regularly upgrade your donors to stay relevant.
Find more free workshops for your nonprofit here: Connectsolutions.org.za/workshops